To help refresh its brand identity, JB partnered with Mueller Communications to update its messaging and create a new website to bring that messaging to life. Beginning with an audit of JB’s existing messaging and materials, as well as interviews with key representative stakeholders to gauge perceptions of the organization, we created a messaging framework to serve as the basis for new web content and the inspiration for a new visual brand.
With an eye toward warmth and engagement, we brought the new messaging to life through the creation of a compelling logo, a warm and rich color scheme and a new website that is equally compelling and informative.
